Campaña promocional: Love Live! – SEGA

Campaña promocional: Love Live! – SEGA

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Dentro del mundo de la mercadotecnia, un rubro que interesa a los fans es envolver a sus personajes en situaciones divertidas, crossovers con otras franquicias o simplemente darle un aire fresco a personajes que son icónicos dentro del gusto del publico.

Es por eso que Sega, como parte de sus estrategias, decidió en el no muy lejano mes de Agosto, lanzar una campaña con una de las chicas de la popular franquicia Love Live! por medio de un concurso en redes sociales para darle un plus a su imagen y promocionar algunos premios como posters, cuadernos, folders transparentes y dulces entre otras cosas. El concurso finalizó con la victoria de la alegre Rin Hoshizora quedando por encima de Minami Kotori y la popular Nishikino Maki.

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Pero no solo eso, recientemente se refresca esta campaña con la aparición de Sonic the Edgehog en dicha mercadotecnia acompañando a la school idol, por lo que los japoneses podrán disfrutar de la campaña que Sega y AG Square tienen para ellos, en la cual podrán ganar premios conmemorativos de los dos personajes, promocionales, mini-standees (impresiones con base para pararse), el curioso “Ramen de Rin-chan” y además otros premios conmemorativos de Love Live! en las conocidas maquinas de pinza y “medal games” en los salones de arcades.

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Además de los premios ya mencionados, si se juntan los suficientes puntos pueden hacerse acreedores a premios aún mayores como stickers gigantes, posters, bases de acrílico para figuras de colección o incluso una figura de Rin y Sonic. Esta es sin duda una campaña que muchos fans de ambas franquicias no dejaran pasar.

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